Glossary Term
What Is Lead Capture?
Lead capture is the process of collecting a visitor's contact information through a form, landing page, chat widget, or other source so it enters the CRM and triggers follow-up. It is the first step in turning a visitor into a managed lead.
In Detail
Effective lead capture connects the source directly to the CRM and a follow-up workflow so no lead is missed.
Common sources include website forms, landing pages, advertising campaigns, and chat widgets.
Frequently Asked Questions
Where do captured leads go?+
Captured leads enter the CRM and can trigger follow-up workflows automatically, so no lead is missed.
What sources can capture leads into the CRM?+
Website forms, landing pages, funnels, chat widgets, Facebook Lead Ads, and imported lists — each connected so submissions create a contact and trigger follow-up.
How fast should a captured lead be followed up?+
Quickly. We tie lead capture to an instant speed-to-lead workflow so the first response goes out within minutes while interest is highest.
Can lead capture record where each lead came from?+
Yes. We capture lead source and UTM data on each form so you can attribute leads to the page, ad, or campaign that produced them.
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