Glossary Term
What Is a CRM?
A CRM, or Customer Relationship Management system, is software that organizes contacts, opportunities, and communication so a business can manage relationships from first inquiry to repeat customer. In GoHighLevel, the CRM includes contacts, pipelines, opportunities, tasks, and conversations in one place.
In Detail
A CRM replaces scattered spreadsheets and inboxes with a single record for each contact, showing their history, opportunities, and communication.
In GoHighLevel, the CRM connects directly to pipelines, workflows, calendars, and reporting, so a contact's journey is visible end to end.
Related Terms
Frequently Asked Questions
Is a CRM the same as a contact list?+
No. A contact list stores names and details; a CRM manages the full relationship, including opportunities, communication, and follow-up.
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