Glossary Term
What Is a Trigger?
A trigger is the event that starts a workflow. Common triggers include form submissions, stage changes, missed calls, tag additions, and appointments booked.
In Detail
A workflow that does not fire usually has a trigger that does not match the event.
Triggers are the first part of a workflow, followed by conditions and actions.
Related Terms
Frequently Asked Questions
Why does my workflow not fire?+
The most common cause is a trigger that does not match the event. Confirm the trigger and test with a real submission.
Can a trigger be limited to certain contacts?+
The trigger starts the workflow for everyone who matches the event; conditions then filter which contacts actually receive the actions.
What is the most common trigger mistake?+
Choosing a trigger that fires on a slightly different event than intended — for example, form started instead of form submitted — so the workflow never runs.
Can one event trigger multiple workflows?+
Yes. A single event can start several workflows, but we keep them coordinated so contacts receive a sensible sequence rather than conflicting messages.
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