Glossary Term
What Is Attribution?
Attribution is the process of identifying which marketing source or campaign produced a lead or sale. It answers the question of where a customer came from, so a business can invest more in what works and less in what does not.
In Detail
Attribution uses data like UTM parameters, lead source, and conversion tracking to connect a sale back to its origin.
Accurate attribution depends on consistent tracking across forms, campaigns, and sources.
Related Terms
Frequently Asked Questions
How does attribution work?+
It uses data like UTM parameters and lead source to connect a sale back to the marketing source that produced it.
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